Product development means series of activities that includes the technical survey, conceptualization, product design, development and marketing of completely newly created or rebranded goods or services. It covers the entire life cycle of a product from initial idea to after its market release.
The objective of product development from a business point of view is to develop, maintain and increase a company’s market value by satisfying customer’s demand. From a customer’s point of view, it’s to ensure value in the product as a quality good or service.